Numbers are the weakest link in the industry. However, when used and explained properly to your prospective home buyer, the numbers can become your strongest selling point. Stop hiding behind excuses about “tough prospects” and “down markets” and exemplify a new way of talking about home ownership that will have your customers asking you for the sale. Let’s face it – buyers expect you to know the numbers. Luckily enough, John’s book makes mastering the numbers a cinch!